SS18 adidas by Stella McCartney

LESS IMPACT, MORE POWER is the motto of the SS18 adidas collection by Stella McCartney.

For the French launch of the collection, we invited a group of young and active women to celebrate this eco-friendly label, offering them sports experiences in virtual reality and holographic.

Whiter than white and worked with recyclable materials, the set design also recalled the ambition of the collection: to have a minimal ecological footprint.

After this sporting morning, we escorted this fitgirls’band to spend the afternoon at Roland Garros.

There’s no better way to sit down and watch others doing exercice…